The Night Safari in Singapore is the world’s first nocturnal wildlife park. It is an internationally acclaimed leisure attraction that garnered 13 consecutive awards for Best Attraction by the Singapore Tourism Board. The park is managed by Wildlife Reserves Singapore, alongside 3 other zoological institutions – Singapore Zoo, Jurong Bird Park and River Safari. Visitors can explore the park by tram or foot to get an up-close encounter with the animals, to which some would be roaming freely.
DELIVERABLES
METHODOLOGIES
Product roadmap, business goals, competitive analysis, UX research reports, persona, customer journey maps, heuristic evaluations, card sort, site maps, user flows, style guide, wireframes, interactive prototype, usability testing and qualitative & quantitative reports
User interviews, field studies, feature Inventory, competitive analysis, heuristic evaluation, pluses & deltas, card sort, feature prioritization, usability testing
