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UI/UX DESIGNER
Translating complexity into clarity
I design scalable, human-centred digital experiences, from robust design systems to AI-powered products, transforming intricate ecosystems into solutions that feel simple, cohesive, and intentional.
Nicole Yeo
Trusted by
Featured Works
2024 – 2025
B2C
Eco-tourism
CASE 01/04

A Wild Way to Plan
Orchestrating a seamless multi-park journey through real-time chaos
Navigating multiple parks, shifting crowds, and sudden downpours can turn a dream trip into a logistical ordeal. I designed 3 app features to orchestrate this chaos—integrating weather-responsive content, multi-modal transport routing, and intelligent itinerary logic (in-dev) into a single interface. By architecting a system that adapts to specific visitor needs, I replaced the stress of planning with a personalized experience where every adventure feels intentional, all underpinned by a robust component library built for a growing ecosystem.
Shipped 3 core app features
System scalability

2023 – 2024
B2B & B2C
Travel Tech
CASE 02/04

Redefining Tax Refunds
Maximising value in global tax-refund lifecycle
Tax refunds are notoriously opaque and high-friction. I overhauled a fragmented, multi-app tax refund process into a seamless web experience. By eliminating the app-download barrier and the dependency on manual store approvals, I collapsed a tedious and long ordeal into just 4 intuitive steps.
Sign-up rates
Reduction in complexity (60%)

2022
B2B2C
Health Tech
CASE 03/04

dexie
Humanizing the machine
To humanize dementia care robotics, I transformed a developer-led prototype into an empathetic healthcare-ready tool. Through clinical validations, information architecture restructuring, and collapsing of complex setup flows, I reduced technical friction, thus allowing healthcare workers to focus on patient interaction while the robot manages care programs autonomously.
Reduced setup time (by 58%)
Improved patient engagement (80%)

2022
B2C
Healthcare
CASE 04/04

Teething Problems
Optimizing the booking experience for higher conversion
A clunky booking process is a major deterrent to dental care. I redesigned the scheduling platform to prioritize speed and location preference, ensuring patients can find the right dentist and time slot in seconds.
Boosted appointment conversions
Reduced ‘time-to-book’

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