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UI/UX DESIGNER
Translating complexity into clarity
I design scalable, human-centred digital experiences, from robust design systems to AI-powered products, transforming intricate ecosystems into solutions that feel simple, cohesive, and intentional.
Nicole Yeo
Trusted by
Featured Works
2024 – 2025
B2C
Eco-tourism
CASE 01/04

A Wild Way to Plan
Orchestrating a seamless multi-park journey through real-time chaos
Navigating multiple parks, shifting crowds, and sudden downpours can turn a dream trip into a logistical ordeal. I designed 3 app features to orchestrate this chaos—integrating weather-responsive content, multi-modal transport routing, and intelligent itinerary logic (in-dev) into a single interface. By architecting a system that adapts to specific visitor needs, I replaced the stress of planning with a personalized experience where every adventure feels intentional, all underpinned by a robust component library built for a growing ecosystem.
Shipped 3 core app features
System scalability

2023 – 2024
B2B & B2C
Travel Tech
CASE 02/04

Redefining Tax Refunds
Maximising value in global tax-refund lifecycle
Tax refunds are notoriously opaque and high-friction. I overhauled a fragmented, multi-app tax refund process into a seamless web experience. By eliminating the app-download barrier and the dependency on manual store approvals, I collapsed a tedious and long ordeal into just 4 intuitive steps.
Sign-up rates
Reduction in complexity (60%)

2022
B2B2C
Health Tech
CASE 03/04

dexie
Humanizing the machine
To humanize dementia care robotics, I transformed a developer-led prototype into an empathetic healthcare-ready tool. Through clinical validations, information architecture restructuring, and collapsing of complex setup flows, I reduced technical friction, thus allowing healthcare workers to focus on patient interaction while the robot manages care programs autonomously.
Reduced setup time (by 58%)
Improved patient engagement (80%)

2022
B2C
Healthcare
CASE 04/04

Teething Problems
Optimizing the booking experience for higher conversion
A clunky booking process is a major deterrent to dental care.I redesigned the scheduling platform to prioritize speed and location preference, ensuring patients can find the right dentist and time slot in seconds.
Boosted appointment conversions
Reduced ‘time-to-book’

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